Which companies come from ChatGPT?
ChatGPT never tells you who clicked. Here is how to name the companies behind AI answers and ads, and route them to sales.
Company signals
Know which companies come from AI answers and ads.
Most B2B visitors never fill in a form, and visits from AI often arrive without a referrer. Company identification names the organisation behind a visit, adds the question that brought it, and tells sales the same day. Companies, never individuals.
- Companies, never people
- Same-day alerts
- UK and US privacy rules covered
What sales receives
| Company | Came from | Buyer question | Pages read | Profile fit | Next step |
|---|---|---|---|---|---|
| Northwind Logistics | ChatGPT ad | Month-end close | Pricing, integrations | 86 | Call the financial controller |
| Calder & Finch | ChatGPT answer | Vendor comparison | Security, pricing | 78 | Send the security brief |
| Harbor Point Health | ChatGPT answer | Audit readiness | Case studies | 64 | Add to LinkedIn audience |
Illustrative example with fictional companies.
How it works
- Tag every ad. Each ChatGPT ad group carries its own tracking, so every visit keeps its question.
- Recognise AI visits. ChatGPT tags its links with utm_source=chatgpt.com, and analytics groups AI assistants in their own channel.
- Match the network. Visits from office networks and company VPNs are matched to business records. Home broadband and phones usually can't be.
- Score and route. Companies that fit your profile go to your CRM, Slack or Teams the same day.
What to expect
We name a good share of ad clicks as a company: more on desktop and at larger companies, fewer on mobile and for remote workers. Every visit we can't name still counts in your report.
Questions
Straight answers.
Is it legal?
Company identification names organisations, not people, but tracking rules still apply. In the UK, cookies and similar technologies for advertising, including ad measurement, need consent under PECR. In the US, disclose it in your privacy notice and honour opt-outs where state laws require.
Does it work without ads?
Yes. The same tag names companies from organic ChatGPT answers, Google and every other source.
Free AI Shortlist Check
See how many of your visitors we could name.
Book a free 30-minute AI Shortlist Check. We look at your traffic, your AI visibility and what company identification would add.
- What ChatGPT answers about your category today
- Where your ad would appear and what it would say
- A budget range and a 90-day plan
