AI advertising for B2B SaaS and tech. Your buyers ask AI. Be the answer. Get a free AI Shortlist Check

AI advertising for B2B SaaS and tech

Your buyers ask AI.
Be the answer.

Answerbid makes ChatGPT and other AI assistants recommend your company, puts your ad right under the answer, and shows which companies visited your site, so sales knows who to call.

Get a free AI Shortlist Check See how it works
  • Free 30-minute check
  • Pay monthly, cancel any time
Your buyer asks AIIllustrative

Which close software suits a 300-person firm on NetSuite?

Organic answer

We get you named

AEO and GEO work on your site and on the sources AI quotes, in:

  • ChatGPT
  • Perplexity
  • Google AI Overviews
  • Copilot
Sponsored, under the answer

We target buying intent

Your ad shows when buyers ask about:

  • close software for 300 staff
  • [competitor] alternatives
  • works with NetSuite
  • pricing for 300 users

They click through to your site

Our tag names the companies
Northwind LogisticsChatGPT ad · month-end closeICP 86
Calder & FinchAI answer · PerplexityICP 78
Harbor Point HealthGoogle search · pricing pageICP 64

Plus LinkedIn, email and direct visits. Sent to your CRM, Slack or Teams.

Tracked in
  • ChatGPT
  • Google AI Overviews
  • Perplexity
  • Microsoft Copilot
Signals sent to
  • HubSpot
  • Salesforce
  • Pipedrive
  • Slack
  • Microsoft Teams

Budget calculator

What your ad budget can bring.

Type any monthly budget from $1,000 and see how many impressions and clicks it can bring from ChatGPT ads each month. Planning estimates, not a promise.

$1,000$50,000, or type any amount
Impressions per month200,000How often your ad is shown under ChatGPT answers
Clicks to your site per month500Buyers who click your ad and visit your website

How we calculate: impressions and clicks use our current planning averages for ChatGPT ads in B2B categories. Your real numbers show up in your first weekly reports.

How it works

From the AI answer to a named company, in four steps.

We start with your website and what AI says about you. Then we advertise inside ChatGPT and show you which companies came, so sales knows who to call.

  1. 1Week 1 AI visibility

    See what AI tells your buyers

    What ChatGPT, Perplexity, Google AI Overviews and Copilot say about your category, and who they recommend instead of you.

  2. 2Every month Website optimisation

    Make your site the source AI quotes

    We rewrite your key pages so AI recommends you. One tag starts showing which companies already visit.

  3. 3Live from week 3 ChatGPT ads

    Appear under the answer

    Your ad shows on the questions buyers ask when they choose a vendor. We write and design every ad.

  4. 4Every day Company signals

    Know which companies came

    Companies from AI answers and ads, scored against your ideal customer and sent to your CRM, Slack or Teams.

What you get: more AI answers that name you, ads at the moment buyers choose, and a list of companies for sales, all in one weekly report.

Why now

B2B buying moved into AI chats.

Buyers ask an assistant for a shortlist before they visit a single website. Most marketing can't see that moment yet, and the first B2B brands to show up there set the benchmark.

51%of B2B software buyers start their research in an AI chatbot
69%chose a different vendor than planned, based on what a chatbot told them
1 in 3bought from a vendor they had never heard of before

G2 survey of 1,076 B2B software buyers, March 2026, reported by Demand Gen Report.

The platform

What we do at each step.

Four parts that feed each other, run by one team. Take them together, or start with ChatGPT ads or with AI visibility.

Step 1 · AI visibility

See exactly what AI tells your buyers.

We track up to 50 buyer questions every day in ChatGPT, Google AI Overviews, Perplexity and Copilot, against your competitors: all 50 in one market, or 25 each in the US and the UK. You see where you're named, where you're missing and which sources AI trusts.

  • Share of answers and position against competitors
  • The competitors AI names instead of you
  • The websites AI cites for your category

Step 2 · Website optimisation

Make your website the source AI quotes.

Every month we audit your key pages the way AI reads them and write the changes: clear product facts, comparison tables, FAQs, integration lists. Better pages lift your AI answers and turn more visits into conversations.

  • Audit of up to 5 key pages a month
  • 3 changes written, ready for your team to publish
  • 2 sources a month for AI to cite you in

Company signals from day one. The same tag shows which companies already visit your site, before any ads run.

Step 3 · ChatGPT ads

Reach buyers inside the conversation.

We run your ads on the questions that lead buyers to vendors, at the moment they're choosing. Strategy, copy and visuals are included: you send the materials, we build every ad, you approve it, we optimise it every week.

  • Strategy built from the questions that name your competitors
  • Creative included, made from your materials
  • 2 campaigns, 6 ad groups, 6 new ads a month

Step 4 · Company signals

Know which companies came, from AI answers and ads.

Visits from company networks become named companies, with the question that brought them and the pages they read. Companies that fit your ideal customer go to your CRM, Slack or Teams the same day.

  • Companies, never individuals
  • Scored against your ideal customer profile
  • Sent to your CRM, team chat and LinkedIn audiences

Your weekly report

Every Monday: which companies came, where you rank, what it cost.

One report your whole leadership team can read in five minutes.

  • CEOIdeal-fit companies and the pipeline they open
  • CMOYour share of AI answers against competitors
  • CFOAll-in cost per identified company, one invoice a month
  • CTOOne tag, loaded after consent, companies never people
See the sample report
Companies identified each weekFictional example Week 12: 63 companies, 30 from ChatGPT adsShare of AI answers 12% → 33%

Why Answerbid

One team for the whole AI buying journey.

Today you'd need a search agency, a paid media agency and a visitor identification tool, and none of them talk to each other. We run all of it and report it in one email.

What you getAnswerbidSearch / SEO agencyPaid media agencyVisitor ID tool
Optimisation for AI answersIncludedSometimes––
ChatGPT ads strategy and managementIncluded–Sometimes–
Ad creative includedIncluded–Often extra–
Company identificationIncluded––Included
Ads built from what AI says about youIncluded–––
One weekly report across all of itIncluded–––
Monthly, cancel any timeIncludedVariesVariesVaries

Getting started

Free check today. Ads live in two weeks.

Light on your side: your brand materials, one tag on your website and about 30 minutes a month to approve ads.

  1. Today, free

    AI Shortlist Check

    What AI tells your buyers now, who it recommends, and whether your category can advertise.

  2. Within 24 hours

    Proposal

    Scope, media budget and terms in one document. Sign it online.

  3. Weeks 1–2

    Audit and setup

    Kickoff with your account manager, then the AI visibility audit, analysis, your B2B AI strategy and the software setup on your site.

  4. Week 3

    Ads live

    Your ChatGPT ads go live once OpenAI approves them, and every visit is checked for the company behind it.

  5. Every week

    Report

    A weekly report, a monthly PDF, and a monthly call and strategy review with your account manager.

Example scenarios

What 90 days can look like.

Three example scenarios with fictional companies, modeled on our planning assumptions. They show how the system plays out. They are not client results.

Fictional example · modeled numbers

Finance software, 120 people, US

Starting point. AI answers named three competitors for "month-end close software" and this company in 3 of 20. AI traffic to the site was anonymous.

  • OptimiseRewrote the pricing and integrations pages, got listed in 2 comparison articles AI cites
  • AdvertiseAds on "month-end close" and "close software for our ERP" questions, $3,000 a month
  • IdentifyCompanies with ICP fit over 70 sent to HubSpot and #sales
3 → 9of 20 AI answers name them
560companies from ads
14sales conversations
2deals, $60,000 first-year value

Complete package. Quarter cost $16,500 including media. Paid back 3.6 times.

Fictional example · modeled numbers

IT managed services, 60 people, UK

Starting point. No AI answer named them for "outsourced IT support for a 200-person company". New business came almost only from referrals.

  • OptimiseAdded service-area and security-compliance pages, corrected the services AI listed
  • AdvertiseAds on "outsourced IT support" and "Microsoft 365 migration" questions, $2,000 a month
  • Identify50–500 person companies in their region sent to Pipedrive with the topic
0 → 6of 20 AI answers name them
380companies from ads
9sales conversations
3contracts, $54,000 a year

Complete package. Quarter cost $13,500 including media. Paid back 4 times.

Fictional example · modeled numbers

API security SaaS, 40 people, US and UK

Starting point. AI repeated an outdated feature list and old pricing, and comparison answers favoured two larger rivals.

  • OptimiseCorrected comparison and docs pages, got cited in 2 developer publications
  • AdvertiseAds on "X vs Y" comparison questions, $5,000 a month
  • IdentifyIdentified companies sent to Salesforce and Slack, added to LinkedIn audiences
5 → 11of 20 AI answers name them
940companies from ads
18sales conversations
2deals, $90,000 first-year value

Complete package. Quarter cost $22,500 including media. Paid back 4 times.

Numbers are modeled from the planning assumptions on our pricing page and typical B2B conversion rates. Your results depend on your category, offer and sales follow-up. We'll replace these with real case studies, with our clients' permission.

Pricing

From $1,500 a month. Everything done for you.

AI Ads & Intent: ChatGPT ads with full-service creative and the companies that clicked, $1,500. AI Visibility: audit, GEO and AEO, $1,500. Both together, $2,500. Media spend separate, billed monthly by invoice, no setup fee, no contract.

See pricing Book a free check

FAQ

Straight answers.

More detail in our ChatGPT Ads for B2B guide.

Who is Answerbid for?

B2B SaaS, technology and IT services companies that sell to businesses in the US and the UK, usually with 20 to 1,000 employees and deals worth $10,000 a year or more.

Can B2B software companies advertise in ChatGPT?

Usually yes. OpenAI reviews every advertiser and B2B software generally falls under digital products. We check your category before you sign.

How does company identification work, and is it legal?

When someone visits from a company network, the network address is matched to a company in a business register. You see the company, never the person. It's disclosed in your privacy notice and covered by our data processing agreement; your legal adviser should confirm your own basis in the UK.

Do we have to create the ads?

No. Creative is included. You send your logo, brand guide, product screenshots and proof points; we write and design every ad and you approve it before it runs.

How much does it cost?

AI Ads & Intent is $1,500 a month plus media spend. AI Visibility is $1,500 a month. Complete, with both, is $2,500 a month plus media spend. One invoice a month, no setup fee, cancel any time. Pricing

How do we see results?

A report every week, and identified companies go straight to your CRM or team chat. Every month your dedicated account manager walks you through the numbers with you. No new tools to log into. See a sample report

What do we keep if we leave?

Everything we built: the audit, the page changes, the ads, the reports and every company record already in your CRM.

Free AI Shortlist Check

Ready to be the answer?

Book a free 30-minute AI Shortlist Check. We'll show you what ChatGPT, Perplexity, Google AI Overviews and Copilot tell your buyers today, and whether your category can advertise.

  • What ChatGPT answers about your category today
  • Where your ad would appear and what it would say
  • A budget range and a 90-day plan
Get my free check
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