How much do ChatGPT ads cost for B2B?
Minimum budgets, reported CPC and CPM, what a published B2B pilot paid, and a budget planner for a 90-day test.
ChatGPT ads for B2B
ChatGPT ads for B2B, run for you from strategy to sales call.
We plan, write, launch and optimise your ChatGPT ads around the questions your buyers ask when they choose a vendor. Then we show you which companies clicked, so sales knows who to call.
- Creative included
- Ads live in 2 weeks
- Weekly report
What you get
- A strategy built from buyer questions. We find the questions that lead buyers to your competitors and turn each one into an ad group.
- Creative included. You send your logo, brand guide, screenshots and proof points. We write and design every ad; you approve it.
- Two campaigns, six ad groups, six new ads a month. Split by device, so desktop research gets its own budget.
- Weekly optimisation. Budget moves each week to the questions that bring companies that fit your profile.
- Company identification. Clicks become named companies with the question that brought them, sent to your CRM, Slack or Teams.
- Reporting you'll read. A weekly report, a monthly PDF, and a monthly call and strategy review with your dedicated account manager.
How ChatGPT ads work for B2B
ChatGPT shows a labelled sponsored block under the answer to users on the Free and Go plans. You don't buy keywords. You describe the topics your ad should match with up to 2,000 context hints per ad group, choose countries and devices, and exclude customers with a hashed email list.
| Setting | What it does | How we use it for B2B |
|---|---|---|
| Context hints | Free-text topics the ad should match | One ad group per buyer question and decision stage |
| Location | Countries and regions | Your sales territories in the US and UK |
| Platforms | App and web, desktop and mobile | Desktop web separated for work research |
| Audience exclusion | Hashed customer lists, no minimum size | Customers, staff and open deals excluded |
| Bidding | Per 1,000 views, per click, or optimised for conversions | Clicks first, conversions once demo requests are tracked |
What you can't do: target companies, domains or job titles, build lookalikes or retarget visitors. We work around that by targeting problems only your buyers have, then identifying companies on your website.
What it costs
The ChatGPT minimum is $25 a day in the US and £15 in the UK. A published B2B pilot paid $5.68 a click. Our AI Ads & Intent package is $1,500 a month with media billed separately (Complete, with AI visibility, is $2,500); we usually recommend $2,000–5,000 a month of media for a 90-day test. Full cost breakdown · Pricing
Questions
Straight answers.
Do we keep the ad account?
Yes. Campaigns run in your own ChatGPT Ads Manager account, so the data and history stay yours if you leave.
Is our category allowed to advertise?
OpenAI reviews every advertiser. B2B software usually fits the digital products category; financial, health and legal services are restricted. We check your category against the current policy before you sign.
How do we know it works?
We judge campaigns on identified companies that fit your profile, meetings and pipeline, not on clicks. You see all three in the weekly report.
How long until we see results?
Campaigns launch after two weeks of audit, strategy and setup. Plan for 60 to 90 days before deciding to scale, fix or stop.
Free AI Shortlist Check
Want to see your ad under a real answer?
On a free 30-minute AI Shortlist Check we run your buyers' questions through ChatGPT and show where your ad would appear and what it would say.
- What ChatGPT answers about your category today
- Where your ad would appear and what it would say
- A budget range and a 90-day plan