Step 1: find the source
- Ask the question again and look at the cited pages.
- Search for the wrong fact on your own site: old pricing pages and press releases are common culprits.
- Check review profiles, directories and comparison articles.
Step 2: fix your own pages
- Update or redirect outdated pages.
- Put the correct fact on your product facts page, with a date.
- Make sure OpenAI's search crawler can reach it.
Step 3: fix third-party pages
- Email authors of comparison articles with the correction and a source.
- Update directory and review profiles.
- Ask partners to update their listings.
Step 4: track it
Add the question to your tracked set and check it weekly. Search-based answers usually change as pages are recrawled; answers from training data change only with new models.
Common wrong facts
- Old pricing or plans.
- Discontinued features listed as current.
- Missing integrations.
- The wrong company size or industry focus.
A correction log
| Date | Wrong fact | Where it came from | Fix | Status |
|---|---|---|---|---|
| 14 Oct | Old pricing | 2023 pricing page | Redirected; facts page updated | Fixed in ChatGPT, pending in Perplexity |
| 20 Oct | "No Xero integration" | Comparison article | Author emailed | Waiting |
Fictional example.
Questions
Can we report a wrong answer to OpenAI?
You can give feedback on answers in ChatGPT, but fixing the sources is what changes answers reliably.
What if the wrong fact is on a site that won't update?
Publish the correct fact clearly on your own site and in other sources AI cites; outweigh the old page.
How do we stop it happening again?
Keep a single facts page, retire old pages properly, and review AI answers monthly.
Why wrong facts persist
AI answers draw on whatever sources they find, and old pages don't disappear on their own. A 2023 pricing page, a launch article describing a feature you removed or a directory listing nobody updated can keep feeding outdated facts into answers long after you changed. The fix is to remove or update the source, not to argue with the answer.
Prevent rather than correct
- Retire old pages with redirects, not just unlinked.
- Date pricing and feature pages.
- Keep one canonical facts page and link to it from everywhere.
- Review AI answers about your company monthly.
Start here: AI visibility for B2B. More articles in AI visibility.
