Who sees ads
- Users on the Free and Go plans, in markets where ads run.
- Not accounts identified as under 18.
- Not in Temporary Chats.
- Ads appear below an answer, labelled as sponsored.
Who doesn't
- Plus and Pro subscribers.
- Business, Enterprise and Edu accounts, the plans companies buy for their staff.
- Free users who choose the ads-free option, which comes with lower usage limits.
What this means for B2B
- Reach is partial. At companies that roll out ChatGPT Business or Enterprise, employees using work accounts won't see your ads.
- Plenty of buyers still do. Many people research on personal Free accounts, on phones and at home, and smaller companies often have no company plan.
- Organic answers reach everyone. Being named in the answer is the only way to reach buyers who never see ads.
How to plan around it
- Run ads for the buyers who can see them, on questions close to a decision.
- Work on AI visibility so you're named in answers for paid-plan users. How B2B software gets recommended.
- Identify companies from both sources, so you can see which one brings which accounts.
How to estimate your reachable audience
There's no published split of ChatGPT users by plan for B2B buyers. Estimate it from your own market:
- Ask ten customers whether they use ChatGPT at work, and on which plan.
- Check whether your target companies have rolled out company-wide AI plans.
- Look at your ad impressions: a narrow buyer question with very low impressions may mean much of your audience is on paid plans.
Planning around paid plans
| Your buyers mostly use | Plan |
|---|---|
| Free or Go, personal accounts | Ads plus visibility |
| Company Business or Enterprise plans | Visibility first, ads as a supplement |
| A mix | Both, compare results by source |
Questions
Do Business and Enterprise users ever see ads?
No. OpenAI says Business, Enterprise and Edu accounts don't have ads.
Can logged-out users see ads?
OpenAI's help describes ads for logged-out users as shown to all audiences, with mature-content ads limited to eligible logged-in users. B2B ads are not mature content.
Does this make ChatGPT ads a consumer channel?
No. Plenty of business research happens on personal accounts. It does make organic visibility essential alongside ads.
Start here: ChatGPT ads for B2B. More articles in ChatGPT ads.