Where they run
- United States: since October 2024, first on mobile.
- 11 more English-language markets from 19 December 2025: Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, on mobile and desktop.
- AI Mode: ads were in testing in the US.
The UK wasn't on the December 2025 list.
How campaigns qualify
- Broad match keywords in Search campaigns, or keywordless setups: Performance Max, AI Max for Search or Dynamic Search Ads.
- Smart Bidding is recommended.
- Exact and phrase match alone aren't enough.
- Sensitive verticals are excluded, including finance and healthcare.
What you can't do
- Target AI Overview placements directly.
- Opt out of them.
- See them separately in reporting; they're counted with other top ads.
What B2B advertisers should do
- Decide whether broad match fits your budget and negatives.
- Make sure landing pages answer the questions AI Overviews summarise.
- Work on organic visibility: being cited in the Overview itself is free and visible to everyone.
A checklist for B2B search teams
- Review which campaigns use broad match or keywordless setups.
- Strengthen negatives so broad match doesn't drift into consumer queries.
- Make sure landing pages answer the questions AI Overviews summarise.
- Track whether your pages are cited inside AI Overviews for your top queries.
Questions
Can we see how often our ads appear in AI Overviews?
Not separately; they're grouped with other top ads in reporting.
Will AI Overview ads come to the UK?
They weren't in the December 2025 expansion. We'll update this page when that changes.
Should we change our Google strategy because of AI Overviews?
Keep your strategy, but make sure your pages are good enough to be cited in the Overview itself.
Why you can't ignore AI Overviews in search planning
Google places AI summaries above traditional results for many queries. When ads appear inside or around those summaries, they take the most visible position on the page. For B2B searches that trigger AI Overviews, the ad and the citations in the summary may get most of the attention, which makes both your bidding and your organic citations matter more.
Organic citations in AI Overviews
Being cited inside the summary is free and highly visible. The same principles apply as for other AI answers: clear facts, comparison content and independent mentions. Track your top queries to see whether AI Overviews appear and whom they cite.
Start here: Display advertising vs AI ads. More articles in AI ads vs other channels.