AI Ads, AEO and GEO for B2B SaaS and tech. Your buyers ask AI. Be the answer. Get a free AI Shortlist Check
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Pricing

Simple pricing. No surprises.

ChatGPT B2B Ads for companies that already look after their AI visibility, AI Visibility for organic AI answers, or both together for $500 less. Every ad budget is calculated from industry benchmarks and approved by you before anything is spent. Billed monthly by invoice, cancel any time.

Ads onlyStart here

ChatGPT B2B Ads

Your ads under the exact types of questions your buyers ask in ChatGPT, plus every company that clicked. For companies that already handle their AI visibility.

$1,500/ month

+ media spend. Billed monthly by invoice.

  • Targeting by question type: category, comparison and alternatives, integration, pricing and problem questions, each with its own ad group and message
  • Budget plan from industry benchmarks for your category and markets, approved by you before launch
  • Full-service creative: 2 campaigns, 6 ad groups, 6 new ads a month, approved by you
  • Optimised every week, with budget moved to the question types that bring ideal-fit companies
  • Hot leads: every company that clicks your ad and lands on your site, scored and sent to your CRM, Slack or Teams the same day
  • Weekly report and a monthly call with your account manager
Book a free check
Audit + GEO and AEO

AI Visibility

Get named in AI answers without paying per click. No ads: an audit, GEO and AEO, and your position against competitors.

$1,500/ month

No media spend. Billed monthly by invoice.

  • AI visibility audit in your first two weeks: what AI tells your buyers and who it recommends
  • 50 buyer questions tracked daily in ChatGPT, Perplexity, Google AI Overviews and Copilot
  • Your position against competitors: share of answers, rank in the answer and the sources AI cites
  • Every month: audit of up to 5 key pages, 3 changes written ready to publish, 2 sources for AI to cite
  • Visits from AI assistants measured in your analytics
  • Weekly report and a monthly call with your account manager
Book a free check
Both packagesSave $500 a month

Complete

ChatGPT ads and AI visibility under one strategy, plus every identified company from all your traffic.

$2,500/ month

+ media spend. Billed monthly by invoice.

  • Everything in ChatGPT B2B Ads and AI Visibility
  • Companies from all your traffic: AI ads, AI answers, search, LinkedIn and direct visits
  • Ads built from what AI says about you: questions where competitors are named become ad groups
  • One B2B AI strategy and one weekly report across ads and visibility
  • Monthly PDF report and strategy review for your leadership team
  • Added to your LinkedIn audiences so you stay in front of the companies that visited
Book a free check

Every package includes a dedicated account manager, full onboarding with software setup, and all the tools we use. No setup fee, no notice period.

One invoice a month

We invoice the package fee at the start of each month. VAT is handled under the reverse-charge rules where they apply.

Media spend, separately

We calculate your ad budget from industry benchmarks and present it for your approval. Ad spend goes to the ad platform: you pay it directly, or we invoice it in advance, and you see every dollar in your weekly report.

No lock-in

Change package or cancel from the next month. The service runs to the end of the month you've paid for, and everything we built stays yours.

How ChatGPT B2B Ads works

We target the question, not the audience.

ChatGPT matches ads to the conversation. You can't target job titles, company lists or keywords, so a B2B strategy starts from the questions buyers ask when they choose a vendor. We sort them into five types and give each one its own ad group, message and landing page.

Question typeWhat buyers askWhat your ad does
Category"Best month-end close software for a 300-person company"Puts you on the shortlist while it's being built, with the one reason to pick you
Comparison and alternatives"Alternatives to [competitor]", "[Tool A] vs [Tool B]"Speaks to buyers who are already switching, with a comparison page made for them
Integration and fit"Close software that works with NetSuite", "for healthcare companies"Shows you fit their stack, industry and size
Pricing and buying"Pricing for 100 users", "How long does implementation take?"Answers cost and timing up front, then sends them to pricing or a demo
Problem"How do we cut month-end close from 12 days to 5?"Names the problem you solve before the buyer has a vendor in mind

How we build your plan

  1. Map the questions

    From your sales calls, your competitors and what AI already answers in your category.

  2. Group them by type

    Each type gets its own ad group, message and landing page.

  3. Calculate the budget

    From industry benchmarks for your category and markets: expected cost per thousand views, cost per click and named company visits. You approve it before anything is spent.

  4. Launch in week 3

    After two weeks of audit, strategy and setup, once OpenAI approves the ads.

  5. Optimise every week

    Budget moves to the question types that bring ideal-fit companies, and your report shows the split.

Compare packages

What's in each package.

ChatGPT B2B Ads is ads only, for companies that already look after their AI visibility. AI Visibility is organic only, with no ads. Complete is both. Moving to Complete takes effect from your next invoice.

What you getChatGPT B2B Ads$1,500 / monthAI Visibility$1,500 / monthComplete$2,500 / month
ChatGPT ads
B2B strategy targeting five types of buyer questionsIncluded–Included
Ad budget from industry benchmarks, approved by youIncluded–Included
Full-service creative: 2 campaigns, 6 ad groups, 6 new ads a monthIncluded–Included
Weekly optimisationIncluded–Included
Ads built from the questions where AI names competitors––Included
Identified companies
Companies that clicked your AI ads (hot leads)Included–Included
Companies from AI answers, search, LinkedIn and direct visits––Included
Scored against your ideal customer, sent to your CRM, Slack or TeamsIncluded–Included
Identified companies a monthUp to 250, from your ads–Up to 250, from all traffic
AI visibility (GEO and AEO)
AI visibility audit in the first two weeks–IncludedIncluded
50 buyer questions tracked daily in 4 AI assistants–IncludedIncluded
Share of answers and rank against your competitors–IncludedIncluded
Monthly page audit, 3 changes written, 2 sources for AI to cite–IncludedIncluded
Team, reporting and billing
Dedicated account manager and full onboardingIncludedIncludedIncluded
Weekly report and monthly callIncludedIncludedIncluded
Monthly PDF report and strategy review––Included
Media spendSeparateNoneSeparate
BillingMonthly invoiceMonthly invoiceMonthly invoice
See what you get every week.

A sample report for a fictional company: which companies came and from where, your position against competitors, and what each identified company cost.

See the sample report

What we need from you

  • Your materials. Logo and brand guide, product screenshots, case studies and proof points. We turn them into ads.
  • Access. One tag on your website and a connection to your CRM or team chat.
  • About 30 minutes a month. To approve ads and page changes before they go live.

Salesforce sync or more than 250 identified companies a month? We quote the difference before you sign.

ChatGPT B2B Ads calculator

From ad budget to potential deals.

This calculator follows one quarter of the ChatGPT B2B Ads package: the impressions your budget buys, the clicks and companies it brings, the sales conversations your team can open, and the deals they can lead to. Set your budget, your deal size and your win rate.

$3,000
$1,500$20,000
$25,000
$5,000$150,000
15%
5%40%

The package fee is $1,500 a month. Media spend is paid to the ad platform and is separate.

A quarter costs you$13,5003 × ($1,500 fee + media spend)
Impressions600,000How often your ad is shown under ChatGPT answers
Clicks to your site1,500Buyers who click your ad
Companies identified560Companies named from those clicks, counted once each
Ideal-fit accounts170Companies that match your ideal customer, sent to sales
Sales conversations14Ideal-fit accounts that turn into a call when your team follows up within a day
Potential deals2.1About $52,700 in first-year revenue, 3.9 times what the quarter costs.
Budget built on benchmarks

Before launch we rebuild this plan with the benchmarks for your category and markets, and you approve it.

Attention at the decision point

You pay to appear when a buyer is already asking for a vendor.

Pipeline you can see

Named companies and the question that brought them, not anonymous traffic.

How we calculate: impressions and clicks use benchmark costs for ChatGPT ads in B2B categories; companies identified use our average for the company visits we can name; ideal-fit accounts use a typical B2B customer profile; about 1 in 12 ideal-fit accounts becomes a sales conversation when sales follows up within a day; deals use your win rate. On Complete, companies from AI answers and your other traffic come on top. Planning estimates, not a promise; your real numbers show up in your weekly reports.

Pricing FAQ

Questions about cost.

Which package should we start with?

Take ChatGPT B2B Ads if you already look after your AI visibility in-house and want leads from ChatGPT now: your ads go live in week 3 and you see the companies that clicked from the first week. Take AI Visibility if you want to be named in AI answers without ads, or if ads aren't open to your category yet. Take Complete when you want both under one strategy and every identified company from all your traffic.

How do you set the ad budget?

We calculate it from industry benchmarks for your category and markets: expected cost per thousand views, cost per click, and how many visits turn into named companies and ideal-fit accounts. You get a written budget plan per question type and approve it before anything is spent. Every month we compare it with your real numbers and propose changes.

How does billing work?

We send one invoice a month for the package fee, at the start of the month. Media spend is separate: you pay the ad platform directly, or we invoice it in advance. VAT is handled under the reverse-charge rules where they apply.

What do we pay in the first month?

The package fee for the month. Weeks 1 and 2 cover the audit, analysis, strategy and software setup. Your ChatGPT ads go live in week 3, so media spend starts then.

Can we change package later?

Yes. Add the other package, move to Complete or step down at any time; the change applies from your next invoice. Moving from ChatGPT B2B Ads to Complete costs $1,000 more a month.

What's the minimum ad budget?

OpenAI's minimum in the US is $25 a day per campaign, so two campaigns start at about $1,500 a month. We usually recommend $2,000 to $5,000 a month.

Is there a contract or setup fee?

No setup fee and no notice period. Every package is paid monthly in advance. Cancel any time and the service runs to the end of the month you've paid for.

What if our category can't advertise in ChatGPT?

We check before you sign. If ads aren't open to your category yet, start with AI Visibility and add ads when they open.

Who will we work with?

A dedicated account manager, from onboarding onwards. They run your weekly report and your monthly call, and they are your one contact for anything in between.

What's included in creative?

Copy and visuals for every ad, 6 new ads a month, made from your logo, brand guide, product screenshots and proof points. You approve each ad before it runs.

Free AI Shortlist Check

Start with a free check.

Book a free 30-minute AI Shortlist Check. We'll show you what AI tells your buyers today, recommend the package that fits, and give you a budget for your first 90 days.

  • What ChatGPT answers about your category today
  • Where your ad would appear and what it would say
  • A budget range and a 90-day plan
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Free AI Shortlist Check30 minutes, no commitment Book it